Episode 306 – Craig Rowe, Real Estate Technology Reporter, Inman News

TRES 306 | Real Estate Technology


Journalism has evolved through time. Covering a myriad of topics from news, to entertainment, to real estate technology, journalists have surely become versatile throughout the years. Craig Rowe, a real estate technology reporter for Inman News, joins Bill Risser to talk about his role and the knowledge he is able to impart on the team. Craig recalls how his love for writing and his interest in real estate served a great purpose in his position at Inman. Listen in as Craig walks us through his summers as a kid, to how he got involved in real estate and settling in as one of Inman’s greatest assets.

Craig Rowe, Real Estate Technology Reporter, Inman News

In this episode, I’m going to talk to a copywriter, journalist, and backcountry guide. I’m going to talk to Craig Rowe. He is a real estate tech reporter for Inman News. I met Craig at the Inman Event. He’s a neat guy and has a great background. We’re going to have a lot of fun exploring some stuff outside of the world of real estate and talk about how things work at Inman. It’s a very interesting conversation. Let’s get this thing started. Craig, welcome to the show.

It’s great to be here, Bill. Thanks for having me.

We met at the Inman Event in Las Vegas. It was so much fun getting back in front of people again. Molly McKinley knows you well. It was nice having a conversation. I have read a lot of your columns. Tech is my thing, and it’s your thing. I appreciate all the work, insight, and effort that goes into those. We’re going to talk a lot about that and also some more stuff as well. I like starting where people grew up. It’s always fun for me to see these different parts of the country. For you, it’s Upstate New York. First of all, I had no idea where Caledonia was. My first thought was, “There is Rome, Syracuse, and Ithaca. It has to be somewhere in that neighborhood.” I’m not too far off.

You’re not too far off. It is South of Rochester.

Let’s talk about that upbringing growing up in New York. We’re going to talk about what you’re doing now. I’m going to assume that a lot of who you are now was influenced by where you grew up.

I loved growing up in a small town, and I am now full circle right back in a similar location here in Northern California. Caledonia was neat. It was a small town. I had a lot of close friends. I have three older brothers. In all our lawns, we had all these families in the neighborhood. All the backyards met, and every family down the street had six kids, and the back of us also had 5 or 6. There was this amalgamation of families and all these kids of different age groups all the time interacting. It was very Americana for the most part in this little town. We spent all-time outdoors.

We are very much free range. You could open the door at 8:00 AM, and I’ll come back at 8:00 PM. That was pretty much it. In those hours, I could be anywhere in the local trout stream fishing, and at some point during the day, you throw the pole back in the garage without your parents even knowing, and you take off again. I could be riding my BMX bike for two hours, and in the afternoon, we’re playing football, Wiffle ball, baseball, or something. That was it every day throughout the Summer until Winter stopped us from being able to do that stuff.

I grew up in San Diego. It’s a little bit different situation. When the street lights went on, I had to be home, that mentality, which was cool. It is that whole connectivity you talked about. It wasn’t people going into a garage, the service store, and to the house. You could get home and never see anybody if you wanted to. That was not the case for you. Everybody knew everybody. I love that. We’re going to talk about how much of an outdoorsman you are. We will get to that later. As you continue, you end up going to college locally. You stuck around up there and went to Nazareth College. You are an English Major, which makes perfect sense because of what you do, but you’re also a soccer player. We got to talk about that for a second.

The journalistic integrity of the company you work for matters. Click To Tweet

In high school, I played primarily forward and halfback because I was fast. I was not your foot skill guy and beating a lot of people with the ball. I was fast and aggressive, getting open and running down the opposite player’s best guy. Thankfully, my college coach recognized that. The position I grew into in college was someone would call a marking back where my sole job was to follow around the other team’s best player the entire game. I made an art of it. I would follow him to his bench, and when he stepped off the field, I would go back to my field. I would try and get into their heads. I had an aggression issue. That would often come out on the field. I led the team in yellow cards in my senior year and got a couple of notable ones in college. Ultimately, I always relied on being fast and my speed for the most part.

That is what helped me excel. I was not the best athlete on the field, but I was aggressive and played hard all the time, and that led to that. Caledonia was a football town. It had one of the better football programs for many years in the state of New York overall. They were always good. All the good athletes played football. I played soccer with a few of the other misfits and ended up at Nazareth, which was a big lacrosse school and remained a very prominent lacrosse school in the country in Division 3. From what I understand in lacrosse, there is not a big difference between D3 and D1. There’s a fine line.

I ended up playing soccer at a lacrosse school. We didn’t have the best record, but it was still a lot of fun. I enjoyed it very much. I was an English Major, but I started as an Art Major. I was always creative. I grew up drawing. It was the same thing. I was very inspired by comic books when I was a kid. I was drawing and writing all the time.

You got an Art Major and turned into an English Major. What was your plan? What was the thought process when you got out of school?

I got no plan. I talk about this often. I remember being at my girlfriend’s apartment. That night, I graduated from college, and I said, “Now what?” This goes right to my personality. I’m not necessarily a planner. I’m not career-driven. I’m much more lifestyle-driven, and that surfaced right when I got to school. All my friends were headed off to grad school.

I have some regrets about that. I probably should have gone after an MFA in Screenwriting or something, which is a big love of mine, or magazine writing, or straight into journalism. While I’m the only Inman writer, that does not have a Journalism degree. I am the only one that has a real estate license for a while. I was licensed in the industry several times. I had no real plan, so I ended up moving down to Florida with one of my brothers.

Somehow, you get involved in real estate. I believe it happened up in North Carolina.

It did.

Let’s talk about going to Raleigh and what you were doing up there.

One thing that might be of interest to touch on what I did in Florida is when I got into publishing in journalism. I had a short stint at the Orlando Sentinel doing graphic design when newspapers were still thick with classifieds. I was doing all the design work on these very expensive auto dealership ads, where you’re placing the car image and getting down into the five-point type, and all that thing. I went from there and worked for a magazine company.

This magazine company was attached to an over-the-counter penny stock company. You’ve seen Wolf of Wall Street. I was knee-deep in that environment. If you remember those scenes in the movie when they’re in this giant bullpen and all these guys are out on the phone. Picture me in an office to the side with one editor, and he and I were putting together these magazines that were advertising these stocks.

Even though it was much smaller and not New York City, that atmosphere was spot on. At one point, we went down, and my editor told me not to go. He was a great guy. He said, “Don’t do this.” I said, “It sounds fun.” The owner of our company rented a bunch of limousines, stocked them full of beer, and what I learned later were drugs. We drove down to Miami or close to it to look at Marina, this boat company building these boats. On the way back is when everybody started to party. I was pretty intimidated by what was going on. By the end of that car ride, one of the managers, a mid-level guy, had fired everybody in the limos.

TRES 306 | Real Estate Technology

Real Estate Technology: Consumers are already incredibly educated, but they don’t know how to steer the ship yet. They’re on the ocean and they got their boat but they need someone to navigate it for them.


He pulled over three times on the Florida turnpike and made people get out and find their own way back. I was the only one he was not in charge of, so he could not fire me. By the end of the night, we’re back in the parking lot, and it was me and this ravaging, coke-addled, drunk stockbroker and his girlfriend sitting there staring at me. I witnessed this whole debacle fights inside. It was nuts. There I was, the little magazine editor standing there. That’s how I got started in publishing. At my stint there, one of the guys died. He took too much coke and got in a hot tub. He was left alone and croaked. It was terrible.

I live in Florida. You’re not painting the brightest picture of Florida, but that’s okay. Nobody ever does, other than the weather.

Other than that, I have a couple of good friends in Florida.

That makes sense because, in your next role, you end up being a marketing manager for a real estate investment firm. It makes sense. That’s a flow out of what you were doing down there. Let’s talk about that.

I went up to Raleigh to get back together with a girl I had dated in college. I got a job. At the time, it was called CB Richard Ellis, doing marketing for all the tenant reps, listing brokers, and asset services. I tended to click pretty well with all the brokers. Even though I was young and in this pod with all the other assistants and stuff, I had some good marketing ideas. Back then, a good marketing idea was an animated PowerPoint. They loved it. They couldn’t get enough. I started doing some work on a software product called Flash by Macromedia. It animated stuff you could publish on the web. I was making listing presentations and marketing materials, and people loved that.

I got recruited to this team for CB’s website. Their website rollout was they had this master site, and each office would have their templates to populate with content. I got this little side gig where I was going around to the different offices and helping them get up to speed with their website. I would come into an office in Charlotte or Nashville, Richmond, and help them get their website up to speed. That’s how I got into technology and real estate. I would interview the agents and talk to them about what was good, what they should put on the site, what content they should use, and all that stuff. I worked with CoStar as well when they were physically walking around office buildings recording space.

We have to get you to a little town in California called Truckee. Behind you, I see snowboards, or maybe a sled. There is some great stuff that tells me a lot about where you live.

My wife and I were traveling from the East Coast out West to hike and backpack in all the national parks and having grown up camping all the time because where else do parents take four boys? You can’t take them on a civilized vacation. You have to take them into the wilderness and hope they come back. It was always ingrained in me. We ended up first in Las Vegas, prior to Truckee. That’s when I started doing my guide work, working as a backpacking guide, taking people on trips in the Grand Canyon and other parts of Southern Utah in the Southwest. I don’t love Vegas as a place to live. The town has a number of great assets and things going for it, but it was not for us.

We went to a small town again. I was very fortunate. My wife is pretty well-regarded in the world of college counseling and consulting in private schools. She was recruited to a number of different mountain towns in the West like Jackson, Aspen, Vail, and all these other places. We ended up in Truckee for a number of reasons. It had great access to water. At the time, it was more affordable than some of these other places and Lake Tahoe in general. This is a pretty fantastic place to live. The summers are unbeatable, and the winters are a lot of fun because the entire town and vibe of everybody are always to get on the mountain. Everything is about the snow and when it’s going to happen.

One of the roles of journalism is to shake things up because that's where the last bastion of truth lives, societally speaking. Click To Tweet

Some of the most fun times for me is this buildup of a big storm coming like we had over Christmas. It was fantastic. I loved that excitement. I have become a kid again, back in New York, can’t wait to get out and go sledding in the Winter. I get distracted. I have a hard time working when I know there’s good snow out there that needs to be ridden. I’m very much like a child before the end of the school year waiting for Summer. I get distracted by it, and it becomes all-encompassing.

Truckee being a small town, you get to know a lot of people quickly. You see them on the hill. I do some stuff split boarding in the backcountry as well. It was fun. There are a ton of Olympians and current pro-athletes that are always around. You never know who you’re going to be sitting with. I have a local bartender that can do double backflips off cliffs and a good friend who’s dating a four-time Olympian. I love all this connection to outdoor sports, adventure, recreation, and everything. It’s fun.

You’re still doing your backcountry guiding. Talk about that typical client. It’s not going to be a guy like me who doesn’t like camp. It’s probably somebody who is a little more in tune with nature.

It’s a little of both. The common client is someone who wants to experience some outdoors but doesn’t know where to begin, or they don’t want to get into it full on. They don’t want to buy a bunch of equipment because they know they’re only going to do it once or twice every few years. They hire people like us to take them out. The company I work for provides all the gear. We prepare all the food for them, and they get the permits. They have a whole team dedicated to getting permits in these parks and remote places. It is a lot of fun. The most rewarding work that I do is if you take someone who has never camped or hiked significantly.

For example, you hiked them for five days across the Grand Canyon. It’s on Corridor Trails, so it’s very well-marked like backcountry campsites, but they’re developed. They have pit toilets. It’s technically a backcountry and wilderness, but it’s a little more developed. Even so, for some people, that is any men’s experience, taking someone who has never done that, and something they don’t even believe they can do. They’re so scared and nervous about the hike, sleeping outside, and all this thing.

The reward that they feel and the role that you had in helping them get through all these emotional hurdles, fear, experience, and enjoyment is extremely fun and rewarding. I had a lot of incredible experiences and got to know a lot of cool people by guiding them around different places in the woods.

You’re the only guests out of 306 guests, Craig, that we’ve had this conversation with. That’s awesome. Thank you for bringing it to the show. Let’s get to the real estate stuff. We’ve talked about the fact that you’re the tech columnist for Inman. How did that come up? How did you connect with Bradley Inman? Was it someone else at the time that you connected with?

I connected with Amber Taufen, who at the time was the editor. I was a freelance writer at the time. In 2009, I went out on my own. I was working for real estate agents and different companies, but I always read Inman because I was in real estate. I was always on it. I emailed them about being a contributor, someone who writes for free, as a way for me to get more real estate business potentially.

However, when Amber saw my background, she said, “We’re looking for somebody that understands technology and can be a regular paid contributor.” As a freelance writer, a standard regular gig is awesome. You’re not scraping to get pitches accepted and all that thing. I did a couple of demo columns. She showed it to Bradley, and he liked it. I was very grateful. That’s how it started. It started as one a week quickly went to one a day. It’s very hard to sustain.

In 2015 and 2016, there were not that many new companies coming up as there have been in the last few years. Every day was hard to do a demo. Think about my views on it. Compare and contrast it to other products out there. We found a good balance. I liked the atmosphere and everyone I worked with at Inman. One of the big reasons I very much enjoy it and stick around is because I’ve always had good people to work with. I’m a very vocal advocate for journalism, and it’s why I love working with all these other journalists. I learned a ton. I bring a lot of real estate knowledge to Inman, but learning about principles of journalism, why things are published, why they’re not, and why certain things need to be edited. I love that. It gets me very excited and fired up.

TRES 306 | Real Estate Technology

Real Estate Technology: The industry is learning to take all of this data, put it in this little machine, and then pump it out into any shape or form they want to use, and they’re doing some incredible things with it.


I love our Connect events because it’s one of the few times where the Inman team gives some people how it works if they want it. During these Connect events, we sit in a room around a table. All of us are writing, and these discussions will erupt about anything from a word we should use or not use, and we’ll debate for five minutes about whether we should use that word or not, how to quote something correctly, or should we use that person’s comments.

I love those conversations and hashing that stuff out. That’s how I came into Inman. I continue to do other freelance projects on the side. I have other clients, but Inman is my primary workload each day. I still love it. It’s a lot of fun. I have gotten to know a lot of great people, see some cool products and some duds.

People that know me know that I am a massive fan of copywriters. I wish I could write something that compels people to take action. That’s such a powerful thing to be able to do well. Lauren Walker has been a guest on this show. In fact, she has my favorite Twitter handle of all time. It’s @InsertCopyHere. There’s no better Twitter handle.

I didn’t know that, but that doesn’t surprise me at all. She is very bright. That is great.

I love the fact that the journalistic integrity of the company you work for matters. However, there are a lot of people who will think Bradley is trying to rock the boat, or he’s only saying stuff to make stuff happen. Do those work together? How do you handle that?

Bradley sees the role of journalism to shake things up because that’s where the last bastion of truth lives, societally speaking. Brad is not afraid to call out the industry he serves for its drawbacks, which is great. I support that fully. I talk a lot about issues that the industry has overall, whether with technology. I have a big problem with the way agents come in are trained in the industry and how the low barrier of entry. If there’s a reason why something is not working, look inward first. Brad is not afraid to rock the boat. I support that fully. You can rock the boat in a forthright manner and be journalistic about it.

Saying something that people don’t agree with doesn’t mean that’s a bias. If you’re saying, “This is your problem.” It’s not my beat, but if I was writing regularly about the mortgage industry, I would tear it down. It is the single most broken financial vertical in our country. The customer experience is shattered. It needs to be torn down and rebuilt from scratch. That’s not my beat, but that is honest. A journalist can say that and not be biased in any way, shape or form. Being a columnist and technically a contractor with Inman, I am at arms-length from a lot of this stuff.

I will jump into the comments when someone is calling out Inman’s journalistic integrity. If it’s something they think we’re always on the take with Compass or Zillow, and it’s all nonsense. It’s because they’re newsmakers. The big issue is people don’t understand what news is. They think that if they don’t agree with it, it’s biased against what they don’t agree with. That’s not the case.

We talk about Zillow a lot because they shook up the industry. They kept charging in and did something different. It’s the same thing with Compass. People need to understand what news is. I will love it if they comment or ask, “Why are you writing about this?” We can say why they do it, especially if someone tries to call out Andrea Brambila. Don’t do that. All our writers are great.

You’re coming up on a couple of years working with Inman. Let’s talk about the different tech sectors a little bit. I don’t know if this is something you can identify. Is there one tech sector now that is taking a big chunk of your energy because it’s exploding or outpacing the rest of the field?

It’s the showing technology stuff. Everyone’s scrambling to fill that niche, and only a couple have done it right. There’s a reason why they have. Showing tech stuff is building up quickly. On a bigger scale, that’s a smaller niche within the industry, but on a larger scale, it’s alternative finance. It’s the companies like Knock, Divvy, and Landing. These are companies that are providing unique ways for people to buy and sell homes, whether it’s rent-to-own, buy before you sell, and all these alternative financing companies out there. I don’t love that some of them are positioning themselves as technology companies. That’s a lot of Wall Street stuff. They’re doing it to be in the prop-tech circle, but they technically legally are a mortgage company.

The big issue is people don't understand what news is. If they don't agree with it, they think it's biased against what they don't agree with. Click To Tweet

I don’t blame them for that. They have to do what’s best for their company, but some of that positioning annoys me a bit. A lot of them are using the technology internally to make their processes more efficient. At the same time, while I was complaining about the antiquated mortgage industry, these alternative companies were coming up. They’re coming at it from an entirely different angle. They know how to use the technology internally, whether it’s something as simple as a team project software, like a Trello, Asana, or Basecamp, to manage internal processes. That’s way more than what Bank of America is doing, Chase, or any of that stuff. Alternative finance and these different ownership structures are cranking up quickly. Our mortgage reporter, Matt, has a ton of stuff to be writing about these days.

Is there something relatively new that’s popping up on the seat that piques your interest?

It’s the use of real estate data. Do you remember that old toy that Play-Doh had where you could put a shape on the end of a little compressor? You put the Play-Doh in, put a different shape on the front, press it through, and it would come out in the shape of a star or spaghetti. What’s happening is the industry is learning to take all of this data, put it in this little machine, and pump it out into any shape or form they want to use. They’re doing some incredible things with it.

There’s a company called TopHap that I can’t get enough of because they have these data-driven real estate information maps that can track everything from CO2 levels in the air to the history of a plot you’re about to buy. You can look at these heat maps, and it shows you based on price and square footage and everything where a neighborhood is moving. Those are valuable tools for real estate agents because they can look at that and go, “I’m going to focus on this market. Everything is going to push into this area in eight months. I’m going to start targeting them, so when that little community is ready to pop, I’m going to be there.”

That feels a lot like commercial brokers have done forever manually because it’s all about identifying opportunities in a big way for investors, principles, and things. Now, that’s being brought to the residential sector. That’s pretty cool.

I have a story that can relate to that. When I was at CBRE a long time ago, I had a buddy who was the assistant to the land broker. All the land broker told him to do for months was go to the zoning office, get plot maps, drive around the city, look at all those empty lots, park next to it, get out, and look at it. He did that for months, and that’s how he understood everything that was going on with these properties. What’s coming near it. Is it going to be zoned retail? Is it mixed-use? All this information is now available on our phones on these apps. It’s incredible.

There’s a company out of New York City called Marketproof doing the same thing but essentially with high rises in New York City, and their data sets are incredible. They’re not presenting it in some boring Excel. It’s beautiful visualizations, charts, graphs and stacking plans, and the ability to make all this beautiful data digestible and have it be able to communicate messages as you can take all this information and give it to somebody who’s visual like me. I’m not a numbers guy. I can’t do math, but when you show me all these presentations that are all cool, that’s incredibly powerful. I want agents to adopt this quickly. Consumers are already incredibly educated. They don’t yet know how to steer the ship.

They’re on the ocean, got their boat, and are at the helm, but they need someone to navigate. Some of the data products that are coming out now are impressive and fun to watch. I love looking at them. I’m a visual guy. I have maps all in front of me, and that’s what I see when I look at these products. These are market information maps. I don’t want to see another five-paragraph written market report. I’m a writer. Show me some cool heat maps and graphs. A little bit of a piggyback on that in terms of some other specific presentation software is emerging as important. It’s cool.

The guys at Agent Image have access inside real estate CMA and turn it into the CORE Present, which is cool. Mark Choey at San Francisco built HighNote, which is a terrific presentation tool. There’s more out there. Those are powerful tools and ways that you can present yourself and your company online easily to clients. It’s cool stuff.

It’s fun talking to a journalist. I can ask you a tough question because it’s acceptable. What’s the most overrated real estate tech?

Do you want a specific name?

I don’t want to name a name.

It’s CRM tech. It’s overrated because of what they’ve done to it industry-wide. They have gone from its core task, which is to help people manage their contacts and help them understand who to reach out to when. They have put on top of all that all these additional tools. All the marketing automation, some of them you’ve built in content automation, Facebook advertising, and all these other tools, as a product itself, it’s well done. It’s great software. It’s built, stable, looks good, but overwhelming. It’s bogging down agents.

TRES 306 | Real Estate Technology

Real Estate Technology: Brokers want a big product that can support multiple offices. They want that end-to-end solution.


You have put me on the spot, but I have written about this. This should be a surprise to no one. There are lots of feature that bloat out there. Nothing is niche or specific anymore. Nothing is lightweight. It’s all big, bulky, enterprise-focused software. That’s okay when you’re marketing directly to brokers. Brokers want a big product that can support multiple offices.

They want that end-to-end solution. How many times have you heard that in the last years?

That’s great, but the broker buys this and spends a ton of money on it. They’re not responsible for the day-to-day training, but they need to make sure that the agents are using the product they spent a bunch of money on. I would like to see big software products like that modularized like, “This is cool. I want to buy your landing page product.” My agents, for some reason, like Salesforce. Salesforce is an extremely proven product. Chime has a very cool landing page, and kvCORE has a cool listing marketing products. I want to be able to take little chunks of this.

Maybe they can negotiate that. I don’t know the direct in and out sales practices of those companies, but I would like to see stuff more scaled down in lightweight because not everyone needs all of those tools. CRM is important. The verb is important, and the customer relationship management is the noun. Managing your clients is important. That’s what leads a lot of agents to seek other products and why they get Shiny Object syndrome. You don’t have time to adopt all these other products.

The worst thing you can ask an agent to do is to say something like, “We need you to clean up your database.” It’s not a good thing. It’s a very ugly reaction. Trust me. Let’s go back to Inman. I love the process of deciding what you’re going to write on. Are you submitting things to them, and they pick and choose? Is it reversed, or are you freewheeling it, whatever you want to do? How does that work?

It’s probably 50/50 or 60/40 because I have been doing it for a while, and my name is out there. Companies will pitch me. They will say, “Do you want to look at our product?” The vast majority of those are all worthy of being written about and reviewed. I will simply tell my editor, “Here are the products I’m writing about this week.” Each day, we check in on Slack, “Here’s what I’m reviewing this week.” Sometimes, they’ll say, “We heard about this product. Can you write about it?” I’ll say, “Sure.” They will often send things my way. If we have theme months, they will ask, “Do you have any products that help people market their listings or promote agents because we’re doing agent appreciation month.”

There’s a bit of that. I contribute, like if I have an idea, I’ll ask my editor about it. Normally, I’m supported. It’s pretty rare that they say, “No, don’t write about that.” I did one, the 11 Alternatives To Showing Time. They’ll suggest that to me, and I’ll track down the companies to put in there and write about it. It’s a little of both.

Time kills deals. Every delay is just one more nail in the coffin of a deal. Click To Tweet

I waved a magic wand, and you now have the developing skills of the best developers in the world. What would you create that is missing in the world of real estate? Put a tech guy on the spot.

I would develop a tool that gives brokers a reason to have one single controllable website that eliminates the need. I have a big problem with the web structure, generally speaking, in the industry. This came into fruition when we were doing this concerted effort to track down a bunch of top agents and get some questions from them. I would develop a tool and use all those developers to make the absolute best top-down website design product. I would find a way to make sure every agent’s site is consistent, easy to find, easy to contact, and easy to reach out because a major problem in the industry that is way overlooked is how difficult it is to find an agent.

You can google an agent and probably come up with them, but that site you land on might be some random corporate page from Century 21 page, then you got to find that local office. Maybe that person was on a team last 2021. They’re not on that team anymore, but their bio on that team page still exists. They have their own vanity URL over there with their own name. It’s only their name right at the bottom that says, “Affiliated with Century 21.” It is so broken and bad out there. I would try and invent something that can streamline that process and eliminate all these redundant online presences that these agents and offices have. That’s a solid, good website tool. That’s pretty cliché too, top-down.

We’re saying that a lot. That’s okay. Craig, I had you here way over time. I appreciate this. This has been great. Let me ask you the same question I have asked every single guest going back to Jay Thompson. What one piece of advice would you give a new agent starting in the business?

Time kills deals. That was taught to me when I was in my last full-time job was when I was selling in marketing multifamily property. Every delay is one more nail in the coffin of a deal. Deals have to get done quicker. The longer they run out, the odds increase quickly of it going south. Another thing I often say too is getting the business and doing the business. Overall, time kills deals.

Craig, if someone wants to reach out to you, what’s the best way for them to do that?

Craig@CopyAndContentGroup.com, that’s generally speaking if they want to chat about something. It’s Craig@Inman.com for any reviews or ideas they have for stories. I would love to hear from people. The more industry feedback and people’s ideas we can get, the better.

Craig, thank you so much for the time. I’m very happy for you because I know there’s a lot of snow waiting for you right outside your door. Thanks again for all your time. I appreciate it.

Thank you, Bill.


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About Craig Rowe

TRES 306 | Real Estate TechnologyWhere to start?

Let’s just say the trail to get me here has been all kinds of undulating, curvy, and at times, damn enjoyable. I’m a freelance journalist, a contract copywriter, and an adventure travel guide. In short, I work really hard to not work for someone else. But the truth is, I really work for my clients, whether a real estate agent needing listing copy or a family wanting to backpack in the Sierra Nevada. I’m hard to nail down I suppose, but isn’t it the bent nails that stick out?

Bill RIsser, Bill Risser

Bill has been producing The Real Estate Sessions Podcast since July 2015. Passionate about learning the backstories of Industry Leaders, Bill seeks out established professionals as well as up and coming stars in real estate.

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