Episode 325 – Todd Schroth, Schroth Team Brokered By eXp Realty

TRES 325 Todd | Coaching

TRES 325 Todd | Coaching


What are you doing right now to help you succeed in the long run? Join your host Bill Risser as he talks with Todd Schroth about elevating real estate standards. Todd has spent the last 20 years vested in the Orlando Real Estate market by helping others buy, sell, and invest while standing alongside investing himself. He shares his journey in this industry and dives deep into why coaching is crucial for business success. He loves educating people and helping them reach their full potential, even if it means that person can search for other job opportunities outside of his company. He also discusses creating solid teams, recognizing strengths, and nurturing opportunities. Learn how to build a better business!

Todd Schroth, Schroth Team Brokered By eXp Realty

This is episode 325. Thank you so much for tuning in. As always, thank you for telling a friend. We are going over to Orlando. That’s where Todd Schroth and his team with eXp. He has been in the business his entire life. As soon as he got out of high school, he was right into real estate. His family has got a history of it. I love these stories. They are quite different. A big shout out to Anthony for telling me that this is the guy I needed to talk to. He was absolutely right. Thanks, Anthony. Let’s get this thing started. Todd, welcome to the show.

Bill, thanks for having me here. I’m looking forward to sharing.

You have a huge fan in Tampa. Did you know that?

That’s why I’m excited to be here because he’s talking nothing but crazy stuff about this guy, Bill Risser and I was like, “Who is this guy?”

We had a nice conversation. I can’t wait to get your story here. We will get this thing going. You are in Orlando doing great things in the real estate world. You have been there a long time. Are you a native Floridian or did you escape the cold somehow?

The family wanted to get down and escape the cold. My mom, back in high school, was like, “Want to move to Florida?” I was like, “Sure.” I was sixteen years old. We drove down. We have been down here ever since.

You moved in the middle of high school. How was that?

It’s my junior year of high school. I went to a private school here, which was funny because sitting in the hall, on the first day of class, somebody walks up to me and was like, “Todd?” He was somebody I went to sixth grade with that moved down here as well. It was perfect.

You had someone right away and that was cool. Looking at your history. It’s pretty interesting that you are one of the unicorns on the podcast. That’s a good thing. You’ve only worked in real estate. From day one out of school, this is what you’ve done. Talk about the very beginning.

I graduated high school and got signed up for college. I had one job besides real estate and was eighteen years old. Going back to the days of fax machines, I was in the bookstore doing something and saw a piece of paper on the school’s fax and it said, “Computer sales.” Let me go check it out. It was an ad they sent over. I went and checked it out. I got the job and did that for a year. Basically, I was 17, 18 years old doing that. A buddy of mine from high school ran into me at the computer store and he’s like, “We are buying real estate and doing this stuff.” I was like, “It sounds interesting. Let’s talk further about it.”


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At nineteen years old, I get involved in the real estate industry and I’m a second-generation real estate. My mom has been selling for 55 years. My dad, my stepdad, and my step-mom, all had real estate licenses. My sisters both had real estate licenses. My brother is a custom builder. My wife got her license. It is the family business. Our dinner conversations at Thanksgiving were about what was going on with the markets.

At nineteen years old, I bought my first investment property. I didn’t have my real estate license but I was doing the investment stuff. I was like, “Let’s give it a shot.” We had private capital tobacco. It obviously made it easier to buy without having to save up back then $16,000 to buy our first house. Back then, it was $16,000 at 18% was our loan. I was buying a lot of real estate with 18% money and cashflowing all of it. Now, you buy something with 6% and I’m like, “Can you cashflow it?” The price is all relative to the rate that’s sitting out there. I did the investment stuff for about 5 to 25 years.

I got burnt out. I had a lot of rental properties, stuff we were managing, and flips we were doing. At the same time, I opened up a telemarketing company. I ran that for about 3 or 4 years and had a manager in place. I wasn’t like physically involved every day. When I quit real estate investments and got into the management of the hands-on, I hated it. I hated working with people.

I did it for about six months and said, “I’m done. I’m going back into real estate.” I shut the company down. We sold it to our manager. We got into the real estate side. I got my license and right into sales. How do you find your first client? Go after the market you were working on before. I was listing investment properties. The staff was doing, “We will buy your house cash,” ads. If they didn’t buy it, I would go in there as a listing and say, “They didn’t want to give you enough money. That was my first listing appointment was someone who didn’t buy their house.

You had a solid ten years after that first purchase at nineteen. Your experience starts building on investment stuff until the time you become a residential real estate agent.

For five years we did investments. For the last several years have been involved in real estate.

You are 25, 26 years old talking to probably people a bit older than you about investing in real estate. How did that go?

When you flip or fix, or work on 800 properties more or less, you have a lot of knowledge that you are spitting out at them. Growing up in the industry, I had knowledge of the whole process because we have been on the floats, in the offices, and all kinds of things with our parents. We were basically going through that with them. I do feel bad for the kids that are getting their licenses now at 19, 20, and 21. I love working with those people because I want to give them the knowledge that I had to help them get started.

When you started running your own operation, would you hire young guys or women that had something about them that you knew that they were going to be successful? How did that work?

We had an agent walk into my office about new agents and I was like, “The beauty of new agents is I can’t teach an old dog new tricks.” If I had an agent coming to me who want to work on our team, who has been in the business 10, 15 years, I can’t get all their bad habits out of them but I can take a brand-new agent and train them and give them the exact path to go forward with. When I go into coaching and I’m like, “I want to revamp my stuff.”


TRES 325 Todd | Coaching

Coaching: We can’t get all their bad habits out of them, but we can take a brand new agent, train them, and give them the exact path to go forward.


What do I do? I always go back to my old habits and do things the way they were, even though the other system is better. Even though I can show that agent who has been doing this for twenty years who doesn’t have the success level they should, the path to go forward. That’s the correct way to do it. They still go back to the old habits. If I can take you, Bill, as a brand-new agent and get it going, you are going to have the right path going forward. I love new and young agents because they are right out of school and aggressive. They want to make money.

Hungry is a good word. You started with RE/MAX and were with RE/MAX for a long time.

I went right for the best office. I knew I wanted to end up there. I was at another office for two weeks and the day I was supposed to be my floor time, I quit. If I’m going to give up a lot of my commission, I might as well go right to RE/MAX where I’m going to make 100% or 95% of the time. All I wanted to go to that office for was sales training. I already knew real estate but I needed sales skills. That’s why I was going to the first office. When I was looking at the numbers, I’ve always played with the numbers. How can I make more money? I went right to RE/MAX and signed up with them. I was there for eighteen years. Obviously, we ended up at eXp Realty a few years ago.

When you start thinking about margins at age nineteen, that changes your whole life.

If you think about it, I looked at the sheet when I was signing up. I’m like, “First $30,000. I give them $15,000,” but it costs me $1,000 a month to work at RE/MAX so twelve times $1,000 is $12,000. I’m ahead. $3,000 there. Why don’t I go right to the source?

Think about this, in 2000, things are starting to explode when it comes to social, everything online, the Web 2.0, we are talking back and forth. I’m going to get a wild guess here. You probably embraced that as a young guy and ran with online leads and all that great stuff.

Everybody was trying to figure it out. All the people were coming over to our office showing us stuff. We had our websites. We were able to play with it. We got it from the company. When one of the trainers was in, I was like, “I closed half my business with your site last year.” They are like, “I would love a testimonial.” Now there are 120 million online leads and 5 million houses sold. There were 1 million houses sold and probably 500 online leads sold but nobody picked up the phone.

The lead comes in and I call them up and ask them, “You inquired about 123 Elm Street. Would you like to take a look at that?” “We are coming down next week from Massachusetts, whatever.” That was the business. That’s where we are getting it from. Wherever we had to spend money on commercials or marketing, we would do that. That was going to get attention but it wasn’t as abused as it is now. It’s a lot harder.

It’s changed dramatically. I remember when the first IDX feed came out and a buddy of mine in Phoenix’s blog website thing went from 500 pages to 50,000 pages because we had a listing that was huge back then. Now, it means nothing. Everybody has that.

IDX is IDX. You got to click it on the MLS and it’s going to Realtor.com. When someone says, “I put your house on over 500 websites,” I’m like, “All you have to do is to click a button and it automatically does that.


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It wasn’t that hard anymore. You have had a team for a long time. I’m trying to think about when teams became involved. I feel like it was around 2010-ish or maybe right before the dark days. How about you? When did you start building it? There’s still got to be some lessons you learn that you can pass along to someone reading.

I didn’t quite understand the team concept back when I first got into the business. Teams were in my office. There was a team in 2000 or 2001. My mom was like, “Go be a buyer’s agent.” I’m like, “I’m thinking assistant. I don’t want to be somebody’s assistant. I want to work for myself. I don’t want to be underneath Bill Risser or whatever. I want to be my own agent. I don’t want to be an assistant.” I’m not thinking of a buyer’s agent as someone who’s getting the opportunities, going out, and closing them.

I had the wrong mentality then but this is 2000, 2001. This is like Janice was putting the team stuff together but the teams did come around in late 2010. When 2008 came around, short sale days, obviously say the dark clouds came over us, we were carrying 25 to 30 listings. It’s a lot maintaining those and keeping up on the short sales. We did our own negotiating. Some we leveraged out but it wasn’t stuff that was all selling right away. You got to keep in touch with the sellers but buyers were also calling to buy properties.

I’m getting married. We’ve got our kids. I’m not wanting to go run around twelve hours a day showing houses as I did in 2007 and earlier because I was single. I didn’t care. I will work 24/7. It was a way to find time and freedom. I still work seven days a week and as much as we needed to but it was a lot of missed opportunities if I didn’t have a buyer’s agent in play at that point. The sign calls that we were getting, keeping, and nurturing those opportunities.

Was it the same setup now? A certain split if it was referred from you or a different split, was all that in play already?

No. Back then, it was called a one split for everything that was going on. We shared business and were like business partners. I consider the buyer’s agent. I had an assistant who’s still with me now, who was running my company now. Longevity is what we have in our team. Treat them right and they stay with you forever. We continue to treat people right. We only give so much because we’ve got people that take and take. You got to go back and forth but it wasn’t run like a business. It’s like, “A lead came in, let’s go close it.” We never thought about payrolls, splits, the hard cost, and what things look like.

I was like, “That split was not profitable. I don’t know why I did that.” I didn’t think about the breakdown of what was that 40% or 50% we were getting at the time. Through different coaching over the last few years, we’ve got it running more like a business. I’ve got four people on the payroll. It was even scary enough for me to go to Paychex and do a direct deposit. I did that a few years ago. They would get checks to me handwritten and the bank would have to call to ask what the amount was. I felt like I was at the next level having paychecks with direct deposit.

We have four assistants in the office. We’ve got fifteen agents working for us. I’ve got a huge brick and mortar space where we all work in the office. We do have virtual assistants as well. We’ve got three of those in the Philippines. My closing coordinator has a virtual assistant helping her with transactions. My marketing coordinator has a virtual assistant. My director of operations has one. They have help. I love people in the office because I can fire everybody and probably hire twenty people for what I pay them. I love having people in the office because I can see, hear, and know what they are doing. They have assistants because they are able to work on them.

Your office door is open. You can hear what’s going on. I did that in the title space. I ran a branch for a number of years and I loved having my door open and listening to issues. Sometimes there are issues in the title side of things. Did you know that?

I thought it was you guys who got the papers because you make the least amount of money in a transaction and you get all the BS. I was like, “$400 to close the deal.”


TRES 325 Todd | Coaching

Coaching: Real estate is a way to find time and freedom. You have to nurture those opportunities.


You are spot-on, sir. Thank you very much for bringing that up. I appreciate it.

I need $1,000 for this event we have going on. Can you give me some more marketing money?

I will let that sit out there a little bit and let everybody kick in. That’s perfect. You talked about coaching. You receive coaching. You believe in coaching. You are a coach. You love educating other people. First, I’m going to say why, and second, let’s talk about the genesis, the start of agents who win because that’s cool.

I never thought about coaching. I was going to look at coaching back when I got started and the coaching was Mike Ferry’s system, pick up the phones and prospect. I’m like, “I don’t like talking to people. I don’t want to pick up the phones.” I never got involved in coaching at the beginning of my career. I always thought it was people smiling and dialing, and that was not my method of business.

Come around 2010 and ‘11, I got into the coaching side with Donna and Mike Stott with Your Coaching Matters. I was with them for seven years. Like the brokerage, I don’t coach hop. How can we help each other? I outgrew what they had going on and then got into a couple of different other platforms. Now, I have been with three different coaching companies over the last few years. Each one has offered us a different level of experience, information or knowledge that we’ve gained from them.

The last three that we’ve had have helped us transition more to the business model versus like, “Go sell houses and we will see what happens at the end.” Now, it’s all about profit. Every day we are looking at CTE and what the splits are on each deal. The agents that are on the team, if they are not producing, had a conversation, “If you are not selling houses but most brokers are pushing you out because this is a transition time. This is when money is being made in real estate. Pick up the phones.”

There are also different kinds of coaching that I’ve learned about. Back then, obviously, I always thought coaching was picking up the phone, smiling, and dialing. That’s not it. The different types of coaching we have to look for is we want to get leadership coaching, accountability coaching, prospecting coaching, sales coaching, team leadership coaching, and business coaching. We’ve formulated what our business model is and what we want our splits to be. It’s a matter of, we have a coach on recruiting, how can we bring more agents to the team of the company?

We have a coach on systems who are helping us work our backend. They are also helping us with our training for the agents, providing the systems for that. The next coach that I’m looking for is leadership. “How can I become a better leader?” Those are the things that you can either take a class in college and learn there or you have life experiences and go back and teach them. The coaching that I’m providing is to my agents and helping them become better agents and training.

Let’s transition into agents who win.

Trying to figure out a platform to deliver from, and I don’t use it for attraction. I don’t use it for anything, except it’s a value to give back. It’s a small Facebook group. That’s Agents Who Win on Facebook and AgentsWhoWin.com. You can pull the information there. Daniel Betancourt is one of my business partners. He and I go on Mondays and talk about Monday coaching masterminds. We call it now. I do a Friday show where I’m interviewing agents. “What are you doing to succeed? How to recruit 3 to 5 agents a month to your team?”


If we can keep moving the bottom up, we're going to help elevate the industry. Click To Tweet


I was working with John Henry who was talking about new agent training, and what they do with their brokerage. Like Anthony, I would talk to him, “Anthony, how are you running a successful referral business?” When I talked to him, he gravitates people toward him. How do you have that? We want to be able to share that information with other people. That’s our platform to do that.

I’ve talked about these many times over the years with the show. You compete with people yet you share in this business. It’s amazing.

It’s funny on that point because at my old brokerage, I was always the number one agent. It was me and my buyer’s agent. We always ranked 20% to 30% higher than most of the agents that were in there. They are like, “What are you doing?” I will sit down and give you a playbook if we had one written and like, “Why would you do that?” It’s because you are not going to do anything with it. Nobody would listen to what we were doing to sell houses.

It wasn’t anything special but I will open my playbook up. I’ve had a couple of people on our team go start their own teams, which I’m excited about. We grew them to a point they wanted to expand. Here’s the playbook. There is so much invested and money that has been spent on that playbook. They should take it and run, and they can go make a crap ton of money. The problem is nobody will implement three-quarters of what we are going to teach them.

Even the people that went through it with you, even the people that were part of your team. I would imagine the fifteen people on your team following the playbook. It’s what’s making them successful, which in turn makes you successful.

If you follow the systems and that’s the thing I was talking about earlier, and I forgot to mention this in our team meeting but I was like, “We want to build you guys as business leaders, not just a bunch of showing assistance.” I don’t need you coming to me and like, “How do I show a house?” How can I help bring you up in this world as an agent? 2 to 3 years from now, if you are still with us, which would be awesome, you are now one of the top salespeople on the team.

If I keep creating leads for you and you wait for the phone to ring, I can go hire a bunch of showing assistants for that. That’s not what I want to bring our team to. When you graduate from the team, that’s your prerogative in a year or 6 months, 2 years from now, you can become a team leader or a successful agent out on your own.

Does that ever hurt when someone gets successful on your team and leave? There’s an economic impact no matter what you say.

You cannot be afraid to have your highest producer leave the team because that means they are holding you hostage. You’ve got to make that next person the highest producer and help grow them. Someone from the bottom is going to move up. If we can keep moving the bottom up, we are going to help elevate the industry. At the same time, I don’t need two of me on the same team. That’s what it becomes when you’ve got that top producer, they start getting in their head. I had this interview that people who are brand new agents, “I want to be you one day.”

Several years from now, let’s have that conversation. It’s taken that long to get here. I’ve seen people do it in 3, 4 or 5 years in the industry. They came in with a plan, ran it in the beginning, and got it pushed. I’m happy that they’ve succeeded. As long as they stay with the company, I’m even happier for them because we are still profiting from them and helping them recruit and build their own teams.

It’s a funnel of team members. Let’s talk about eXp. Glenn and his team built something. I have to call it revolutionary. First RE/MAX did it and then Keller Williams switched it up a little bit more with the profit share. Tell me, was it a tough decision after two decades with RE/MAX to make that leap?


TRES 325 Todd | Coaching

Coaching: This is actually how money is being made in real estate. You have to pick up the phone and have the conversation.


It’s hard to think that it was almost twenty years at the same company but I interviewed with Keller back in 2003 and almost went there. I was on the verge but couldn’t understand. They kept pitching the seven levels thing and it wasn’t about selling real estate. All I wanted to do is go sell real estate. When it came down to us moving a few years ago, we were in Boston at a Christmas event for Curator. It was my wife and my Director of Ops, and my team member who’s still with us after nine years, Angela McCurdy, they are all like, “We want to grow this thing. We need to go independent.” I was like, “I will order my broker books.”

I should’ve got my broker’s license a long time ago but never wanted to open my own thing. I never had that in my head, so I never got it. I got this big package in the mail and said, “That’s too much reading. I’m not going to do it.” I could open my own brokerage, and my stepdad or somebody could have been the broker of the office. They would have come in and bent that face. I looked at eXp and it was like a brokerage in a box. I can have my own storefront. I can have my own office space and create my brand alongside or brokered by eXp Realty. They handle all the compliance and the backend stuff. If there’s a broker question, I got somebody who’s smarter than me on the backend.

I never have a problem getting a broker on the phone. You realize the broker that was with me at RE/MAX, we spoke all the time. We spoke about business, life, horseback riding, and going to lunch once a week. Obviously, I don’t have that personal connection with them where I see them every day but if I need them, they are there. It’s a state brokerage model.

It’s funny as the room that I’m standing in is my room at the RE/MAX office. When I gave notice, nobody came in here and he’s like, “Do you want the lease?” I was like, “Sure, we will take it over.” We ended up expanding. He moved everyone from the office to the next town over. It was a great transition because we didn’t have to move. It literally takes one sign down and puts another one up.

That phrase, you said, “Brokered by eXp and powered by eXp,” that’s the revolutionary thing that was done. It’s powered by and it’s compliant in every state in the country, which is what you have to be. There have been some negative things regarding eXp, mostly, on the recruiting side. We understand that there are downlines and those things. That’s very much a tweak of the Keller Williams system. Revenue sharing is much different than profit sharing. I’ve interviewed Glenn and we chatted about that. It was staggering what happened to him with his “profit-sharing” when he had a great year. It makes perfect sense.

I know that they are constantly on the lookout to make sure that it doesn’t turn into people creating thousands and thousands of agents. There have to be certain production numbers, things have to fit because it has to work. You can’t crumble. I have been at events where those guys like to recruit a lot. How do you play with that? How do you handle that?

I’m not one that’s picking up the phone call and all the new agents every day saying, “Come join me in the eXp.” I have had a couple of agents that didn’t join us because they felt it was a bunch of recruiting. They got bombarded by a bunch of eXp agents. They didn’t want to worry about recruiting like why I didn’t join Keller Williams in 2003. I didn’t join the brokerage to recruit and receive a revenue share.

I joined the brokerage because I wanted to build myself a better business. That’s what we talk about. When we are talking to people it’s like, “What does your business look like? How can you improve? If I’m not the right partner for you, I may have the right partner in a line that can help you.” The tools that are helping us that we have been provided to be able to bring our team forward from 2 agents at RE/MAX to now 15 to 20 agents at eXp.

Now needing more space. I’ve got 100 partners across the country that we work with. Like every brokerage, don’t tell me that you are the top brokerage and everyone is in production because I know RE/MAX and agents at our office who sell three houses a year and love paying fees every month. I don’t know why. I have agents in my downline who don’t sell a single house that loves paying $85 a month. I don’t know why. They have been doing it for a year. I could do something else with $1,000 or $100 a month, go to dinner with my wife and do that.

Keller Williams was known for recruiting and you have those guys who came over for recruiting. Every time you would see a new agent on a Facebook group, they would say, “Where are the best brokers to join?” It would be all KW people. Now it’s all eXp and KW. It is annoying. It is funny now too. It’s like, “Rip your DM,” is that most of the Facebook posts.


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The recruiting is great because I love talking to agents and helping them build their businesses. It’s finding the right partners. I’ve talked to a couple of people who are right on the line but they were like, “I had a conversation with John down the street. He’s going to be a better fit for you.” I’m like, “Cool, awesome. Welcome to the company. We are here for you.”

You can’t look at it as recruiting. Now it’s funny because as well, I’ve got a couple of people who didn’t join because they felt the recruiting and were like, “Coach, pick me.” Now they’ve joined this new model that’s opening in Florida. They are all about to pick me. It’s the same reason you didn’t join us in the eXp. When you asked about the company is what you are doing to me now. I love the irony in that. They started laughing and I’m like, “Thanks, but no thanks.”

Let’s go to the market. Things have definitely changed from what no one predicted which happened in June of 2020 when the market went nuts. Inventory is coming back slowly but it’s coming back. Rates are up, which is not crazy up but up, which some people think is crazy. What do you see happening? What’s your take over the next a year or two? I know that’s a hard question.

What do we see happening? We are going to see the market continue to go up. We are going to see values continue to rise. It’s not going to be 20% per year. As we know, that’s not sustainable. We are going to still see multiple offers. We are going to see rates. They’ve leveled off but if the feds announced another rate hike, that’s going to throw things into tinsy for another couple of weeks, then it will fall back down. I love the creativity that everyone is getting into now with their financing. Lenders are like, “We can get you a rate lock now with 90 days to close.” Our rate locks without a property.

Those are some new things that are out there. A lot of tactics to help sell houses. We are still in a seller’s market. There are only 3 to 6 weeks of inventory. We are not at six months. Once we hit 3, 4 or 5 months, we will see some more normality happening. I had a listing, prime condition, prime location in Avalon Park, and it only had three offers, had a lot of showings but only had three offers.

They all came in at the asking price or a little bit above. Only one of them had an appraisal waiver contingency with no appraisal needed. Another one was $4,000 over. The other one was an escalation of $2,000 over the highest offer. I would have had another ten offers on that house. It was listed at $525. We probably would have sold it at $550 to $575. I love what happened because I didn’t have to negotiate 28 offers and listen to 28 people crying.

There are 28 offers, 25 or 27 buyers have now left the market because they were tired of getting bid out. The interest rates went up, pushing them out of their affordability for what they wanted to get. The buyers that are hat are looking now are the serious people that want to buy. It’s a lot better. I wrote six offers. I’m probably not going to get any accepted. I’m tired of hearing the agents cry about it. I can only give you 42 different reasons how to write a successful offer. You put every one of those in there. You gave them your firstborn trial and they still didn’t take your offer. I don’t know what to tell you.

I’m in the industry but I’m on the sidelines of that heavy lifting that realtors do. I heard nothing but that for years.

I don’t want to use the word shift because we are not shifting to a bad market. We are moving to a normal market. I going to call it market normalization.

I liked that much better. What’s next for Todd and Angie Schroth? What’s on the horizon?

TRES 325 Todd | Coaching

The Millionaire Real Estate Agent: It’s Not About the Money It’s About Being the Best You Can Be

I would love to have that answer. We are going to continue to work on our team, build it, and make it more successful. We want that twenty agent level that is all producing. We are either relieved or they’ve left the four agents of the team. We had a conversation, “If you are not producing, this is what’s happening with agents in the industry. This is what’s going to happen.” We want to get our recruiting down even more refined to find the right people, to help us build and expand into some other markets with the team local here in Florida.

I’m not trying to go build a team in Tennessee and Georgia and other places but we bought a house up in Daytona. We want to build an agent network up there. It’s an hour away. It’s easy to service. In Tampa, same thing, hour and a half away, easy to service. We can still have our hub here. As we are going, start picking up real estate again, getting into the investment side, and buying assets for the future. Call it getting involved in other businesses as this continues to run itself.

I’m going to give you the same final question that everyone has answered on the show and that’s, what one piece of advice would you give a new agent getting started?

Get in. I want to say, read the book, The Millionaire Real Estate Agent, which I wish I would have read. My mother gave me and I didn’t read. I still have it. It’s written by Gary Keller. It’s like the Bible for real estate. It talks about building a business, whether you read that or not, it literally is a big book and I’m not a reader and I need to be. Start this out as a business, get incorporated, and educate as much as you can.

If you are not showing houses, you need to be reading a blog like Bill has, learning from people who have been doing this for many years. If you can’t afford a coach, listen to coaches because they have a ton of podcasts out there. You need to learn sales skills, professionalism, and a lot of other things. I could go on and on, about things that a new agent needs to do. Get in and treat this like a business. This is not a hobby.

That last line is it, treat it like a business. Todd, if somebody wants to reach out to you, what’s the best way for them to do that?

My cell phone is the best way or find me on Facebook. I’m on there way too much. My cell phone is (407) 247-4184. You can find me on Facebook, @ToddSchroth, or I have my name on this thing somewhere but it’s ToddSchroth.work, which will take you to my eBusiness card.

Todd, this has been great. I appreciate the time. Thank you so much. Continued success. It’s awesome to see that.

Thank you, sir. I appreciate it. It was great being here.

Thank you for reading. Please head over to RateThisPodcast.com/resessions to leave a review or a rating and subscribe to the Real Estate Sessions Podcast at your favorite podcast listening app.


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About Todd Schroth

TRES 325 Todd | CoachingTodd Schroth has spent the last 20 years vested in the Orlando Real Estate market by helping others buy, sell, and invest while standing alongside the investing himself. Todd’s passionate in serving the community, sharing knowledge he has during his real estate career, and providing the best experiences for everyone he has the opportunity to work with. His overall goal is to better serve and elevate real estate standards. He has found having a strong team made up of different strengths is the best way to provide top notch experiences.

Founder of Todd Schroth Home Selling Team brokered by eXp Realty, his team has sold over 2,000+ homes in the last 20 years and are committed to making every experience exceptional.

As a result of his extensive expertise and dedication to Real Estate, Todd has felt compelled to help other agents and brokers grow their business to the fullest potential. With that passion, he created Agents Who Win, a collaborative platform for agents all over the US to share their successes and learn and grow from one another. In just one year, this Private Group has grown to almost 1,000 members. Todd strives to believe “no one can have true success without strong support systems”. We’re looking forward to this group growing and hosting in-person events to continue our contribution to agents’ success.




Bill RIsser, Bill Risser

Bill has been producing The Real Estate Sessions Podcast since July 2015. Passionate about learning the backstories of Industry Leaders, Bill seeks out established professionals as well as up and coming stars in real estate.

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