Episode 337 – Joe Herrera, Broker and Co-Founder, The Joe Taylor Group

We all know Las Vegas as a hotspot for gambling, fine dining, entertainment, nightlife, and, technically, anything fun. But what does Life look like for a real estate broker there?

Joe Herrera is a Las Vegas area Realtor, Broker, Coach, and Co-Founder (currently Partner) of the Joe Taylor group, now powered by Real Broker LLC. He’s also grown up and about in the city. Starting his career in mobile sales and marketing, Joe was soon drawn to the world of real estate and locked his first deal at the third house he knocked on at his first job. The idea of making a flat $6000 from a single sale (back then) was too good to let go without trying! Joe sits with us in this episode of Real Estate Sessions to get into the path that led him to incredible success in real estate and how his philosophies on business and success have grown over time! 

.He also gets into the tools, knowledge, and expertise you need to succeed in today’s times, including the importance of having a good landing page and website (a HUGE portion of your sales depends on this!). He talks about putting customer experience and support at the top of everything.

Joe’s mission is to build a collaboration network by doubling the agent count in his network. He’s passionate about doing fantastic business and aims to “collaborate and help other people increase their production,” too. More about his success secrets and technical tips in this episode! Listen without fail!

Success clues from today’s episode:

● Get yourself a wartime mentor, someone who knows the ins and outs of the business, other than people who speak without experience.

● Customer experience should be at the top of your game. It’s what seals your success in the long term.

● Never leave the tech out. Your landing page and website are points you don’t want to miss out on your business agenda!

Meet The Guest! 

Joe Herrera is a broker, mentor, coach, podcaster, and network leader and the co-founder of the Joe Taylor group, now powered by Real Broker LLC.

Time Stamps 

[00:24] Intro

[01:02] Meet Joe Herrera

[01:48] Life in Las Vegas

[02:20] Life for everyday people in Vegas: community, entertainment, schools, food, golf, weather, and more!

[05:32] Addictive personalities in Vegas

[07:33Early Life and Education

[08:53Getting into sales and marketing and the subsequent path into real estate

[10:41] The starting of Joe’s real estate career: how the third door he knocked at landed him his first deal

[12:29] How Joe met his partner, Taylor, how the name of his company came out to be, and the different businesses they started later

[14:50] Why customer service and experience are at the top of Joe’s business

[17:12Success secrets from Joe

[22:30] The changes brought about in the real estate industry 

[24:56] Running your business, managing the expenses, having local support, and still being profitable

[26:46] tech for real estate + the importance of landing pages and website in growing your business

[30:20] “The average brokerage has 12.4 tools in their tech stack.”

[31:29] Joe’s advice for new real estate agents just getting started

[33:09] Get in touch with Joe

Connect with Joe


●     Instagram – @joehererra

●     Website – www.joetaylorgroup.com


Bill RIsser, Bill Risser

Bill has been producing The Real Estate Sessions Podcast since July 2015. Passionate about learning the backstories of Industry Leaders, Bill seeks out established professionals as well as up and coming stars in real estate.

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