The podcast episode explores the growing interest in artificial intelligence (AI) in real estate and the need for agents to embrace its potential applications. It features David Marine, the chief marketing officer for Coldwell Banker, discussing the successful rebranding efforts of the company and the positive impact it had on changing people’s perception. The conversation also touches on personnel changes, upcoming events featuring Shaquille O’Neal, and the partnership between Coldwell Banker and Amazon Prime for Thursday Night Football. The discussion emphasizes the importance of storytelling in creating a compelling brand and highlights the role of technology, particularly AI, in the real estate industry. It provides insights into the challenges and successes of rebranding and showcases the broader perspectives and interests of the individuals involved.