Episode 240 - Cliff Long, CEO - Orlando Regional Realtor Association

In this episode of The Real Estate Sessions, Bill speaks with Cliff Long, CEO of the Orlando Regional Realtors Association. He shares his career journey- from an entitled young man who was groomed to be the CEO to a struggling father to rising up...

Show Notes

Listen to hear the measures he took to protect his employees and keep business going amid the COVID-19 pandemic. You will also hear how the pandemic has permanently changed the real estate industry.

“I needed to learn what it was like to be down because I’d always been up.”- Cliff Long 10:58

“If you’re expecting business to come to you, it’s not going to happen, you go to business.”- Cliff Long 30:09

What you will learn:

[0:33] Intro
[2:09] He describes his sporty and music-filled youth that did not know anything about real estate.
[6:53] He shares his career story- a privileged young man losing everything and learning to rise back up through the ranks.
[19:33] The measures he took at the association due to the Coronavirus to ensure the business was running and his employees were safe.
[23:24] How the COVID-19 pandemic has forced realtors into the digital media making business better than it was expected.
[27:39] How the pandemic has affected the association’s operations in the last couple of months.
[29:55] Why you need to get out there and let people know who you are as a new real estate agent.

Cliff Long’s Email cliffl@orlandorealtors.com

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