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In this episode of Real Estate Sessions, Bill Risser and Katie Day catch up since the last episode 18 months ago and discuss the importance of video content for their business and the impact of technology on the real estate industry. They conclude that technology will not replace agents, but will help them become more efficient. Additionally, they discuss the importance of creating experiences for their children and Katie's plans to attend the Tom Ferry Summit in Dallas.
TRANSCRIPT
00:00:00 - Bill Risser
Hi, everybody. Welcome to episode 356 of the Real Estate Sessions podcast. Thank you so much for tuning in. Thank you so much for telling a friend today we're going to do another do another shortcuts episode. This time it's Katie Day who is with the move Me to Texas team or the Move Me to TX team. Powered by Real Broker, LLC. We had Katie on the show about eight months ago, and she's doing some fantastic work with video and really focusing hard on her community in the Houston area. And I really can't wait to get back chatting with her. She had a nice change in her life that we're going to chat about as well. So let's get this thing started. Katie, welcome back to the podcast.
00:00:45 - Katie Day
Thank you so much for having me again.
00:00:48 - Bill Risser
I can't wait to chat with our shortcuts episodes. It gives me a chance to go back in time. And for you, it was about 18 months ago. It was January of 2022, I believe you just started with Real about that time. So it was kind of a turning point in your career and some things. The first question that I ask every guest on these shortcuts is what's the most exciting thing that's happened for you in the last 18 months? Could be personal, could be professional.
00:01:15 - Katie Day
Oh, well, that's easy. So I had a kid. I had a baby in February, so I have a five month old daughter. So that's been the most exciting thing for me.
00:01:28 - Bill Risser
That was a no brainer. So let me just dig a little deeper there because I can't let that go. So the most surprising thing about being a mom, something that really surprised you, because I know I can imagine the prep work you did, the reading you did, you talked to a lot of family and relatives and friends, but is there something you just went, wow, I wasn't expecting that.
00:01:50 - Katie Day
It's funny you say that, because in almost all aspects of my life, I'm definitely a planner and I've got my lists and I've got my checklists and I do my research and things like that. And so is my husband. And we didn't do a ton of research or things prior to having Riley. And so it was a little, I guess, surprising. Right. So as far as things that we weren't sure about or things like that, that was pretty much all of parenthood so far, right. Which I think was a good thing to some extent, right. Just to kind of not have expectations, because I think that a lot of times people will try to plan things out and try to have like, this is our plan for having the kid. This is our plan for when we bring them home and this is the schedule that they'll stick to and all of these things. And we've just kind of figured it out as if we've gone. So that's been interesting, for sure.
00:02:44 - Bill Risser
Billions of people in this world on earth have done the same thing. Right? Just let's see what happens and let's go from there. Yeah, that's cool. That's great. Well, congratulations. That's fantastic. Okay. That's the best shortcuts answer so far.
00:02:59 - Katie Day
It was kind of a softball for me, right? I was trying to think of something that had happened in business and we said personal. I was like, oh, sweet. Like, I've got something.
00:03:06 - Bill Risser
Yeah, cool. Awesome. Let's talk about you and video. I can't talk to you without talking about video. Even though we're doing an audio only podcast, nearly 6000 posts on Instagram, 33,000 followers on your company Instagram. Instagram game seems to be really on point, I'm guessing. But let's just get for the audience that missed the first episode, let's get a quick recap on kind of your overall video strategy with your team.
00:03:33 - Katie Day
Yeah, so we decided to go all in on video back in 2019 and really make that be a pillar of our business. And when we did that, we kind of need to think about the different buckets and different things that we would do. And so it's evolved over time. But today what that looks like is we have kind of a neighborhood and community bucket. We highlight and focus in on local businesses and entrepreneurs in the greater Houston area. We have a kind of educational bucket and so we focus there on the things that people would want to know if they're buying or selling real estate or investing in real estate here in Houston. And then some more kind of personal and fun stuff, as well as just kind of highlighting our listings, highlighting what it's like to live in Houston and things like that.
00:04:22 - Bill Risser
It's a massive undertaking because you personally do a lot of the video. I know you use videographer as well for some other things. Your team is working in that same space. Is there a schedule or is it simply just kind of the business kind of dictates as you go?
00:04:41 - Katie Day
Yeah, great question. So as far as scheduled, we don't have it down to the day of every single day. This is exactly what's going to happen. There are some themes. So every single Friday we post our Neighborhood Spotlights and we do Community Spotlights and things like that. Now we're starting to do some more type of informational, kind of talking Headstyle stuff on YouTube every Tuesday. So it's another specific day of the week, something that happens. And then outside of that, depending on listing launches, we normally try to have the property videos posted before the listing launches. We can have that be part of the package. But the Neighborhood Spotlight type stuff or the educational tips, I shoot a lot of those at a time, so I just have a Google Drive folder of them to post kind of as needed. But it's not like I have to post four every single week on these days. At this time because that just gets to be a little terrible.
00:05:34 - Bill Risser
I would say tedious.
00:05:36 - Katie Day
Yeah, tedious is a more intelligent word.
00:05:38 - Bill Risser
But yes, I like terrible. Okay. The last thing I'll ask about video, just because it's been so fun to watch all this happen, I'm one of those lurkers that just sees a lot of the stuff that you and your team do and the educational videos. Man, I'm just going to guess that the traffic is growing on those types of posts for you. You must really be that resource in the eyes of Google, in the eyes of YouTube, a lot of other places when people are asking those kinds of questions, because you've been doing it for so long.
00:06:12 - Katie Day
Yeah, I mean, I think that that's one thing that is kind of my advantage, because it's not like any of the information I give is like groundbreaking stuff that's like, man, I wouldn't have been able to get this anywhere else. Right. It's just the quantity, and hopefully to some extent, the quality is higher than a lot of other people are doing. But one thing that we found in the comment you made of, like, hey, I'm just watching it all, kind of just taking it all in, we find that a lot of consumers are as well. Right. And so when we go in for a listing appointment or we have a buyer consultation, consumers are referencing those videos. And I'm like, man, I'm pretty sure I posted that like, six months ago. That was a really long time ago. And they're referencing, like, paint colors or how to stage their kitchen or do different things. And so that's something that the consistency of it in my mind, is what positions us very well with consumers, among other things. Right. But having that regular content for them to consume, whether or not they're working with us, but then hopefully most of the time, they're choosing to work with us. Right.
00:07:17 - Bill Risser
For agents new to video, you don't get that instant feedback on that stuff. It's built up over time. And like you said, it must be just fun when they say, oh, I love that video. And you're like, wow, you haven't even talked about video channel yet and you brought it up. That's cool. I like that. Question three. I'll leave the sub questions out as far as I can go here. So personally, we know your daughter Riley. That's going to be the center of your life for a long time. But personally, on a different on some other level, let's call it what's next for you? What are you thinking about or for you, for your family?
00:07:55 - Katie Day
That's a hard one, taking it day by day now, just trying to get sleep. But I think one of the things that I was very fortunate to have growing up was that my parents always tried to give us experiences generally every summer, right. Because my dad worked a normal W two job right. So we would take the summer vacation, but we would go on really cool vacations and have experiences, right? And so whether that was to the beach or to my grandparents house or to Disney or to different things, they always work to have very cool core memories for us. And so that's something that I'm looking forward to as our child grows to the point where she can actually remember things right. To create those. And so I think that that's kind of what I'm most excited about, about having a child that's cool.
00:08:52 - Bill Risser
As the parent of a 30 year old, I hate saying that. I'll tell you that it's the best. That's a great thing to be searching for and shooting for. So that's fantastic. Final question, really simple here. What are you paying attention to right now? Something that's happening in the world of real estate that's got you kind of going, I got to make sure I know what's happening here.
00:09:17 - Katie Day
There's a ton of things, right? And it's always trying to figure out what we should prioritize and what is actually newsworthy and will have impact on the industry or what's just noise and a distraction. So I think for me, that the two things that have been on my mind have been obviously, interest rates and kind of the impact that we're seeing that then have on pricing and on demand and buyer purchasing power and affordability and all of the subtopics that come with that. Right? And so kind of the economic outlook is something that we've been studying pretty hard for the past almost a year now. Right? And then I think the other thing that's been interesting is kind of just AI and its impact on the industry, which I think is probably a pretty low hanging fruit answer. But I think that it's definitely interesting and there's ways to leverage it, to be able to be more efficient, to be able to provide prompts or scripts or outlines for video ideas, or to be able to help you with property descriptions or different things. I don't think it's something that's going to replace real estate by any means or real estate agents, but it's definitely something that you can help use to help you be more efficient.
00:10:34 - Bill Risser
Another piece of technology that its job is to make your job a little either more efficient, a little easier, or whatever that is. Right. It's not going to replace anybody. Right.
00:10:45 - Katie Day
Cool. Not this week. Maybe next year. I don't know.
00:10:49 - Bill Risser
There's scary things skynet. That's always scary, but we'll face that when we get there. Katie, this has been great. It was just quick ten minutes, and I will see you in August in Dallas, right, at the Tom Ferry Summit. That's going to be exciting. So make sure you swing by the rate my Agent Booth, and say hello, of course. And maybe if we can work it out, we'll find time for a dinner or some sort of drink. Sound good?
00:11:14 - Katie Day
Sounds great.
00:11:15 - Bill Risser
All right, Katie, thank you so much for being on here again. And best of luck to the MoveMe to TX team.
00:11:22 - Katie Day
Awesome. Thank you.
00:11:23 - Speaker C
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