Description:
Brian Hall, a realtor with EXP Realty in El Paso, Texas, has a unique background as a military chaplain in the army, which has shaped his current career in real estate, specializing in assisting soldiers with their transitions. His perspective on the topic of "from army chaplain to realtor, assisting soldier transitions" is deeply rooted in his belief in the importance of soldiers' freedom to practice their own spiritual beliefs within the boundaries set by the Army. He also discusses his own transition from being an army chaplain to a realtor, explaining that he felt he couldn't give the reserves what it needed at that point and wanted to honor his job. His skills as a chaplain, such as listening, have been beneficial in his real estate career. Join Bill Risser and Brian Hall on this episode of The Real Estate Sessions podcast to learn more about his unique journey and perspective.
Social links for Brian:
Timestamped Outline
(00:00:29) Real Estate Success Stories: From Army Chaplain to Realtor
(00:01:34) Brian Hall's Diverse Texas Market Perspective
(00:07:28) Providing Spiritual Support to Soldiers in War
(00:14:34) Inclusive Spiritual Support for Soldiers of Different Faiths
(00:17:31) Military Skills Enhance Real Estate Success
(00:21:46) Smooth Housing Transitions for Service Members
(00:35:26) The Power of Mentorship in Real Estate
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Well, that was part of what attracted me to
the chaplaincy was that getting to work with people
who believe different things and learning about them and
why you believe those things. And I felt very
strongly about our first amendment rights to practice our
own traditions. Army's got some boundaries that we have
to follow, but within those boundaries, I wanted to
make sure that those soldiers felt that they had
the space to practice their spirit virtual life as
they could.
You're listening to the real estate sessions podcast. And
I'm your host, Bill Risser, executive vice president, strategic
partnerships with RateMyAgent, a digital marketing platform designed to
help great agents harness the power of verified reviews.
For more information, head on over to ratemyagent.com. Listen
in as I interview industry leaders and get their
stories and journeys to the world of real estate.
Hi, everybody. Welcome to episode 364 of the real
estate sessions podcast. Thank you so much for tuning
in. Thank you so much for telling a friend.
Today we're going to head to the west Texas
town of El Paso. You're going to hear that
mentioned a couple of times in the show, but
we're going to be talking to Brian Hall. Brian
hall is with EXP realty. His team name is
the service first team. He works a lot with
fort bliss people coming in and out the PCs
portion of their career where they're being transferred. And
I'm really excited to talk to Brian about his
career in the army. It's a little different. It's
going to be a path that I've never had
a conversation with someone who took this path before,
so it's going to be a lot of fun.
Let's get this thing started. Brian, welcome to the
podcast.
Thanks, Bill. I appreciate it and appreciate those kind
words.
Yeah, well, look, we're going to have a lot
of fun. Know I mentioned we met through rate,
my agent, which you're a user of ours, and
we're very excited to chat a little bit about
that later. But first of all, like all my
episodes, I want to find out about you. We're
going to get to the real estate stuff shortly,
but let's first of all, you're in El Paso,
and I know that because you do very well
in the my agent awards in El Paso. Are
you a native Texan? Did you grow up in
the largest state in the country?
I guess it a little bit depends on your
definition of native. My dad was actually in the
air force, and I was actually born in riverside,
California, but I don't ever remember growing up outside
of Texas. So my brother was born in great
falls, Montana, and then we moved to abilene, Texas,
my mom's hometown. I think I was two, but
graduated from high school in Abilene, Texas, went to
college at TCU. After that and then worked for
a few years after college in the Dallas Fort
Worth area. So I basically consider myself a Texan.
Yeah, I think you have the right that's pretty
good. There's others that it's kind of off. It's
a little bit off when they're saying they're a
Texan. Like, wait a little. You got there when
you were 22. And I know you're 40, but
that doesn't count.
We welcome other people from other states being in
the real estate industry, I see that they come
in, but we're definitely proud to be Texans.
Yeah. Give me the biggest misconception about Texas for
those outside of Texas.
Well, kind of the lighthearted response is that we
do not ride horses to work everywhere in Texas,
nor do wear cowboy hats all of the time.
So I do own a pair of boots and
I do wear those occasionally, but that's kind of
the lighthearted response. I do think, though, one of
the major misconceptions is people just don't understand how
big geographically know I'll see on, especially with my
work with the military. People come, they get stationed
in El Paso, Texas, and, you know, my cousin
lives in Austin. I'll just run over and see
them. That is a nine hour drive from El
Paso, relatively at the speed limit. My dad's family
is in Houston, Texas. We made the trek one
time from El Paso to Houston. We did that
in two days just because I had little kids.
It was roughly 13 hours of driving. And so
it's a big state with a lot of space
between the major cities.
Yeah. Texas is filled with sports teams, so I
need some answers from you. You can go whichever
way you want with this stuff. Either. Is it
cowboys or Texans? Is it Rangers or Astros? Is
it, oh, wait, how about Mavs or Rockets? Where
are we at, Brian?
Well, I'm a little bit of a house divided,
honestly. I grew up a Cowboys fan, and then
you could say I broke up with the Cowboys
when Jerry Jones bought the team because I did
not like the way he handled the firing of
Tom Landry and my middle school head. Be everyone
should be treated honestly and fairly all the time
and live on your pedigree somewhat. And then I
became an Oilers fan after that because my dad's
family was in Houston. So I got to watch
all the Cowboys enjoy their Super Bowls of the
90s. But now I've married into a Cowboys family.
My wife's family is from Dallas. She has raised
my boys, you might say, to be Cowboys fans.
So we're definitely Cowboys fans in this house now,
especially since the Oilers no longer exist in that
form.
Right.
But huge Rangers fan growing up since having kids,
just haven't had the time to follow them as
I used to. I was also a Rockets fan
for a long time, but again, just my wife's
is a huge they're all Dallas sports fans, so
sports fans as well. So we're mostly the Dallas
Fort Worth Metroplex sports fans, I should say.
That's fair. That's fair. You actually attended university in
that part of the country, fort Worth, I think,
right is where TCU is located, correct?
Yes.
What was your plan? What was your field of
study? What were you going to be doing after
school? I'm just assuming real estate wasn't even a
blip on the radar.
No, it was not.
Okay, and then I do want to know what
a horn frog is too. You have to answer
that question.
That's a multi part question.
Yes. I'll leave it to you.
I'll start with the last question first. A horned
frog, also known as a horned toad or a
horned lizard. It's a specific species of lizard that's
kind of native to the southwest desert climates. I
remember seeing them a lot when I was a
kid. I grew up in Abilene, Texas, so about
150 miles west of TCU. Down the interstate. Saw
a lot of horn frogs growing horn toads I
think as we called them then growing up. And
then yeah. So I went to graduate from high
school. I was kind of a math science guy
in high school. Said, Brian, you should be an
engineer. That lasted about three semesters and it was
know, not exciting enough for I couldn't like a
lot of kids that age, I didn't know what
I wanted to be when I grew up, so
I'd already planned to take a lot of math
classes as an engineer. So I just ended up
getting a math degree. However, I also minored in
computer science and this was right late 90s.com bubble
was happening and so computer jobs were quite prevalent.
I did work for an insurance company for about
six months after college. Again, didn't really enjoy that
and then went and ended up coming with one
of my classmates from TCU. Worked with her doing
it work at a publishing company there in Fort
Worth. And I was there for that was my
first career before the army.
I'd love to see how the army comes into
play because here we are. You're probably I'm going
to guess you're in your late twenty s. I
would.
Think most recruits yeah, around 30.
Around 30. Okay. So most recruits into the army
are I would guess a little bit younger than
that.
Absolutely. I was working for this company. I love
the people I work with. We were owned by
a much larger corporation and they were just making
some changes as larger corporations do to try to
make more efficiencies. And I could just see kind
of the writing on the wall anyway, so the
culture was changing and I was in again probably
spot my life. I was single, looking for something
a little more meaningful, you might say. This was
kind of putting in history. This is the global
war and terror. 911 had happened. This was the
early, probably mid to late aughts around seven. So
the war was hot and heavy in Iraq and
Afghanistan at that point. And I had some buddies
who, when 911 happened, really as just about everybody
in the whole country really sent some shockwaves and
then really did some soul searching about what's important.
And I had never really acted on that, but
kind of at reaching a point in my life.
I reconnected with a friend of mine from TCU
who was in ministry, and we just got to
be really close friends. And I kind of was
a little bit of envying of her job of
being in ministry, working with spiritual ideas, something more
meaningful than helping a corporation increase their bottom line,
right. Anyway, so that was kind of I did
some soul searching, for lack of a better term.
And she really challenged me to really like, as
someone, a person of faith, as I was I
was raised in church, really. Just I know you'd
say you're doing good things. It's not like I
was doing criminal activity, of course, or anything like
that, but it was what's meaningful and what should
you be doing? I spent a day like, in
the park just really praying and meditating about what
is right for me right now career wise. And
the answer I got was that not this, but
I didn't know what exactly was next. And then
it was a couple of days later, I heard
a talk by a retired chaplain from my church.
And he was talking not specifically about the chaplaincy,
but he did relate some stories of when he
had been deployed to Panama back in the early
eighty s and just in those harshest of moments
still finding spirituality and being able to share that
with his soldiers and help them find meaning in
the Christian definition of salvation as well. And so
that just really spoke to me at that, like
I said. So then I went back, single guy
went back, talked to mom. Mom was the spiritual
sort of head of my family. And she's like,
Brian, if this is something that you're considering, the
church has reopened the chaplain training program. And if
you are considering something like this, this is the
time in your life to do it. You don't
have any immediate family ties. It was pretty much
right. Then I made that decision to quit my
corporate job, sold my house. And then the church
did require, or actually the Department of Defense requires
a master's degree to be a chaplain. And so
I didn't have that master's degree. So that was
my first step was to go to school for
three years, get a full time up in Boston,
Massachusetts. My church is headquartered in Boston, so in
addition to the academic training, they provided some auxiliary
chaplain training at the church itself.
And then how long were you active?
I was active for about seven ish years, a
little over seven. So I left active duty in
the summer. My final outdate was like, the end
of September of 2018, I transitioned over the Reserves
because I did enjoy serving, I did like my
job, and I drilled for a couple of about
almost two years in the Reserves. And then real
estate, unfortunately, or fortunately got too busy.
Right.
And we know a lot of real estate happens
on the weekends, so it's really hard, as you're
building to say one weekend of a month, I'm
not available, kind of thing. And then there's definitely
a little bit of for me personally, it was
a split mindset of trying to be this spiritual
leader, what the unit needed, and then doing also
real estate as well. The bottom line is I
couldn't give the reserves what it needed at that
point. I didn't feel like I was honoring that
job. And so instead of getting all the way
out of the Reserves, I moved over into inactive
state or the IRR, as we call it. So
technically, I'm administratively still in, but I'm not doing
mean. There's the potential that I could be recalled
if the country needs me, and that's part of
why US gets invaded. They could call me up
and I could go off and be a chaplain
again for the army if they need me.
My guess is, in your role as a Realtor,
especially with all the stuff you do with Fort
Bliss and all that other stuff, you're still helping
out quite a bit with all of that training
you received.
Yeah, I had some clients that my wife and
I worked together as a team in our real
estate business. And so there's many times where husband
and wife client gets to know us as husband
and wife in addition to just Realtor. And so
this particular couple I felt like we'd gotten to
be friends with, and we've seen each other socially
since they bought their house here, but they were
building a house and having some really major frustrations
with the builder. And so we had a call
myself and the husband wife client. The wife is
an army psychiatrist. And anyway, so they were just
kind of just venting, for lack of a better
term, like all of the challenges they're having with
this know? And I sat there and listened, and
then the husband and as we wrapping up the
conversation, and the husband was like, brian, have you
ever considered a career in the mental health field?
You're such a good listener. And I was like,
Joey, do you remember? I'm an army chaplain. He's
like, oh, yeah, that makes perfect sense. So there
are times where I do get to use those
skills.
That's awesome. I have to be honest, I'm in
my 60s. I've never talked to a chaplain before.
I want to ask a couple of questions just
about that side of your life. Yeah, I mean,
it's fascinating. I just think of Mash when I
think of a chaplain because there was right. And
that's in really tough situation deployed. We're at war
in that movie or that series. But for you
talk a little bit about I'm sure you were
deployed overseas. You had units that you had to
help, and you help I imagine you help in
a lot of different ways. One of them, you
said, is listening. Right. But there have got to
be some other things that you're really structured to
help those soldiers with.
Yeah. So one of our kind of main sort
of shorthand guiding principles as a chaplain is to
perform or provide. So my job is for my
Christian soldiers, especially the Protestants. Like, I could perform
worship rites, et cetera, for them. I'm not Catholic,
I'm not a Catholic priest. So because of the
way that faith works, traditionally, I can't perform their
sacraments for them, their eucharist. And so what I
did when we were deployed, we went to Turkey
for about a year, right. When the Syrian Civil
War kicked off over there, I was with a
Patriot missile battalion, and we were sent over there
to provide, basically play defense. And so fortunately, we
were close enough to a regular US. Air Force
installation over in Insurlic, Turkey, and they had a
Catholic priest over there who was a chaplain. So,
again, my job was then, and I made arrangements
for him to come over about once a month
to do Catholic worship for my Catholic soldiers. And
then that particular unit, I also had a Buddhist
soldier. So meditation is very important to that tradition.
And so one of the perks about being a
chaplain is you typically always have your own office
space because of we need to have confidential space
to have counseling in. Right. So I had an
office, and I made that office available to him
so he could have that private time to meditate
when he needed to. So that was my way
of providing a space for him as well. And
then the other thing that I always really tried
to do, especially on deployment, was the American holiday
of Thanksgiving is important to because gratitude and expressions
of gratitude are fairly universal across the traditions. Right.
And so that particular deployment, I also had a
Muslim soldier, and so we had Christian, Muslim, and
Budhism represented in that. And I did a gratitude
Thanksgiving service, and I always tried to do that
when I was deployed to again, the expressions of
gratitude was always a way to uplift and kind
of move from the as we say in the
army, the suck that's going on. We're away from
our families eating food that we would rather not
be eating, and let's find something that we can
be grateful for. Wow.
I love your use of the word traditions. I
think that's fantastic. So just a different way of
looking at everyone has a different comes from a
different place, right? Yeah.
Well, that was part of what attracted me to
the chaplaincy, was that getting to work with people
who believe different things and learning about them and
why you believe those things. And I felt very
strongly about our First Amendment rights to practice our
own traditions. Army's got some boundaries that we have
to follow, but within those boundaries, I wanted to
make sure that those soldiers felt that they had
the space to practice their spiritual life as they
could.
Yeah, well, as I said a little bit earlier,
I think those skills you picked up in your
time in the army absolutely dovetails directly into the
world of real estate. I mean, you're constantly you're
helping people, you're teaching them, you're solving problems for
them, you're consoling them. There's lots of things, I
feel that work very well for you.
Yes. Especially the last couple of years of the
COVID market. We definitely had some counseling that we
consulting, especially for buyers who were losing out on
multiple offers all the time. Yeah, we definitely had
some challenges we had to work through. Right.
So active duty, you were stationed at Fort Bliss.
I'm just guessing that's what got you to know
when you went reserve, you could have lived anywhere.
Right. You didn't have to choose El Paso, but
yeah.
So why it's I think a lot of it
has to do with the impression El Paso made
on my family when we came into Were. This
is pre COVID, so we had a chance to
come down, and we're coming from Fort Sill, Oklahoma,
so we're close enough that we could come down.
Came down over spring break to report in July
to just kind of look around and figure, know
this West Texas town of El Paso, as Marty
Robbins likes to call. So when we got here,
my middle son, who is now eight, was four
months old, and so he was this blonde haired,
blue eyed kid baby. And just like we went
to the restaurants, the waitresses were just kind of
gaga over him and just really warm to us
as a family. And then there's a vineyard not
too far. It's actually just across the state line
in New Mexico. My wife and I were there
just listening to some music, just kind of chatted
up somebody next to us and told them, we're
with the army coming to El Paso. Next thing
I know, they bought us a bottle of wine,
said, welcome to El Paso. We're glad you're here.
And that sort of welcoming has just kind of
kept on. So that was one of the reasons
that we decided to stay. We also, when we
came in, we bought a house with the idea
what a lot of military do. They'll buy a
house and then they rent it out kind of
as an investment for later on during, but so
we already owned our house. And then the other
thing that really kind of I think, was a
factor was the school systems. So there's four major
school districts. There's several other Ancillary school districts around
in El Paso city limits the district where all
these four major districts, they provide dual language education
free of charge. And so my son, who's now
in 6th grade, has had Spanish half the day,
in Spanish every day wow. For his whole career.
That's awesome. I've got three boys, 6th grader, third
grader, first grader, and they've all been in the
dual language program. And it's awesome. My 6th grader
basically functions as our translator when we need it.
Went to one of our favorite restaurants. They'd swapped
out the wait staff, and I think they'd moved
all of their English speakers to their new location.
And so we were a little stuck. But my
6th grader, I think he was fifth grade at
that point, just without missing a beat, able to
order all our food, ask for the kids stuff
to come out early, which is our normal way
to get the kids happy. And it was without
missing a beat in Spanish. All of just my
wife and I just looked at each other like,
we're just really grateful for that free education, that
free aspect of the education that we're getting here.
So those were our big reasons.
I'll wrap up this portion of the episode with
I want to talk a little bit about the
PCs pay it forward program as something you're involved
in, I would imagine. As a realtor next to
an army base, you're the one, regardless of what
sort of certification you get from Nar or whatever,
when you've lived it, it's a lot different than
just taking a class, right?
Definitely. So, yeah. So PCs Pay It Forward is
an organization that was started by Lauren Taylor, military
spouse out in San Diego. And then this is
her. The medium that she chose was Facebook to
kind of reach service members. But it's got three
main goals, at least in the army, they have
what's called the sponsor program, as opposed to like,
hey, I'm coming to your unit. Okay. We assign
you someone of equivalent rank to kind of help
you with that transition to get from your current
duty station to your new one, which is us.
And you can imagine if you assign that to
a single 22 year old, how much really help
are you going to get? And no offense to
single 22 year olds, I was one at one
point. I think I've joked about this with the
Pay It Forward group, that if that program was
really doing its real job, we wouldn't be necessary.
But it's a challenge just because everyone's got their
own day job in the military besides trying to
help this person I've never met before, kind of
right? That's our goal is to provide this smooth
transition to get you into a home, whether it's
living on post, renting off post, or buying a
house in the local community. That's the goal is
to get you into a house and then kind
of ancillary to that is to then eliminate the
need for any kind of temporary housing as much
as possible. Gotcha during COVID when builders were getting
delayed all the time, it was kind of hard
to avoid that. And so we had a lot
of people saying airbnbs, but as much as we
can to start that process sooner rather than later.
I just closed with some clients a couple of
weeks ago. They had an airbnb for about a
week, and that's actually not typical for my buyers.
Usually we have them start soon enough so that
they can either show up and close or close
before they even get here, kind of thing, and
they're ready to just move right in. Same thing
with our renters. Try to get them plugged into
the local property managers and get them video tours
and hopefully signing a lease before they spend a
long time here in El Paso looking for that.
Right.
And then the third goal that we have is
to educate potential renters to avoid rental scams. And
there was an article a couple years ago how
many thousands of dollars have been scammed out of
service members for sending the deposits and then find
out that whoever they sent that money to has
nothing to do with that property and able to
rent it. So we really try to use Verified
Rental listings. Fortunately, El Paso. There's a lot of
listings in the multiple listing service for rentals. The
MLS, I know there are some military installations. Those
local MLS don't have many at all. At least
in El Paso we have that. So those are
listings. You have to be a member of the
association through a brokerage. So those are going to
be legitimate. Then, you know, people will send me
stuff on Zillow and it's like, for rent by
owner. And I'm like, proceed with caution. These are
some questions that you need to ask and make
sure. So I always try as best I can
to help those potential renters as well. Get them
those verified rental listings and then try to put
them in contact with the actual listing agents to
get those leases signed.
For those going to say that's good knowledge for
everyone in the country who's an agent.
Absolutely.
Yeah. I mean, we all have to be watching.
Brian, you get to real estate around 2018, roughly
2018, 2019. And you start with Century 21, but
just a couple of years ago, you make the
switch over to Exp.
I did, yeah.
And what was the rationale there for that move?
Sure. So my business coach had been with EXP
and just kind of very gently recruiting me over
that time period. But I was very happy at
Centric 21, my first broker. And I look back,
that is where I needed to start my real
estate career. That's because he gave me what I
needed to begin my career. I'm definitely a rule
follower and like, to understand the why behind things.
And he was very good about educating us, just
being good with understanding contracts, understanding laws and rules
and things like that, just to keep us out
of trouble. I still see him around the association
and still actually refer him for people who want
to rent their houses out, to go rent them
out through that office. But I felt that I
would get more as far as team building, I
have a small team as well as just the
higher level training that's available through EXP. Being a
national company, you just have the access to a
lot of high level realtors that are doing big
things, if that's what you want to. Just like
I said, she had been just kind of gently
presenting that and kind of then at one point
basically kind of gave me an offer I couldn't
refuse to help me. That was when I pulled
the trigger, finally. And it was a happy and
a sad day, honestly. My oldest son actually cried
when I told him I was leaving, essentially 21,
which shocked me and Elizabeth, my wife, that he
had that much attachment to that office. I mean,
Elizabeth and I also shed some tears as well,
because, like I said, we really liked being there,
but it was what we needed to. It was
like I said, it was a happy and a
sad transition, but one that I've definitely appreciated and
enjoyed.
I would imagine that because El Paso is much
bigger than I thought.
What's?
The population of El Paso. Rough?
I think you had somewhere like 700,000 plus or
minus big.
It's a big city.
It is a big city.
It's not the town that Marty Ross okay.
Anymore.
So your breakdown of your work, right. If I
was to look at your transactions in a given
year, what percentage of it is helping inbound and
outbound, PCs, military, taking care of things, versus your
local community, where we all know.
Real estate is local, it's definitely lopsided. I'd say
90, 95 plus percent of my stuff is military.
Okay. Which is good because being kind of a
transplant into the city, I didn't have much of
a sphere of influence. As we talk about in
the real estate industry, it's not like I'm not
going to help my civilian friends from El Paso.
That net does not pull back much. That net
is getting wider as we spend more time here,
as the kids.
Get older and you meet more people.
That'S all we're involved in, more organizations. We were
at a daycare here for seven years, and I
was on that board, and this is not why
I was on the board, but just as real
estate goes, I was able to do a couple
of transactions through those contacts that I met. So,
yeah, absolutely, it helped the civilian population, but my
bread and butter is military and VA buyers gotcha
and I.
Would imagine even in. That space. It's heavily referral,
relationship based. Is that true?
I do, yeah. So one of the neat things
about the PCs pay It Forward organization is our
title is Ambassador. And so there's an ambassador for
each just about every DoD installation. Some of that
there's some smaller ones, either Air Force or Coast
Guard, some that don't necessarily have a full time
ambassador. But yeah, definitely. You know, I have a
lot of traffic going between Fort Hood, which is
now Fort Cavavos. It's been renamed after many years,
which is hard for us in the army to
make that name change.
Sure.
But yeah, so as an example or Fort Bragg,
which is now Fort Liberty. There's a lot of
traffic between Fort Bliss and so we do have
that network that established for easy, hey, I know
somebody like I've physically shaken their hands and we've
sat in a room and brainstormed ideas together and
we see each other every week on a zoom
call kind of thing. So it is nice to
have that built in network to be able to
refer people back and forth.
And we got to talk a little bit about
Rate My Agent, because you do very well with
your review strategy. You rank very high in Rate
My Agent in EXP in Texas, you dominate, you
know, talk about how you're using that tool because
I think you're reaffirming it into your core group,
how valuable you can be, what sort of experience
you can provide. Right.
So, yeah, it's definitely standard practice that once a
transaction is closed, depending on the timing. So I
have know, I just had some buyers, they closed
early July. They were coming from Germany, but because
they were in Germany for so long, they hadn't
been to the US to see their family. So
they were going to get back to the US.
And then take like 30 days of leave to
go see their family and then come to El
Paso. So they didn't actually get to their house
until the first week of September. I find it
awkward to request review how did I do? Helping
you buy your new house when you haven't even
seen said house yet? That's a good call. Yeah,
I know. Rate My Agent has a feature to
automatically request that review when you close it out,
at least in EXP using our compliance system SkySlope.
I don't have that feature turned on for that
reason, so it's a bit more manual. I have
some international assistants that will help kind of when
the time is right, send that review request. But
everyone gets a review. Just about. There's been some
maybe one or just we landed, but it was
a very rough landing to use the airplane metaphor
there. So it didn't make sense to how do
I do kind of thing. But I even had
some rough transactions where I was shocked of how
nicely they spoke of me, honestly, because in my
head. It wasn't my fault. I had a buyer
one time that they discovered mold when they moved
in that was not disclosed and they were obviously
upset and they were however, able to delineate between
my performance and the seller's indiscretion there, which I
definitely appreciated. And then reading that review, knowing the
emotional turmoil, just made it even that much more
meaningful to me that they could have trashed me
there for not doing everything I could have to
find this problem beforehand. So I definitely appreciated that.
That's one of the reviews that kind of stick
out my head as one of my favorites.
That's awesome.
Everyone gets a review and we have the automated
follow up. We almost always try to email and
text them to remind them of that. And then
depending on if we're not getting a response, we
do a lot of communication with our clients through
Facebook Messenger just because that's where a lot of
the leads originate is through Facebook. And so we
may follow up. Hey, just a friendly reminder if
you know, kind of thing, try to get that
review where we can.
Nice. You're very techie, so that helps a lot,
I think, with a lot of the stuff you're
doing. And I'm always curious when I talk to
someone who's tech savvy. It doesn't have to be
an extravagantly long list, but what does your tech
stack look like? Yeah, your know, with EXP, maybe
you're using their tools. Some people do, some people
don't. I'm curious.
So for my CRM, I use follow up. Boss.
That's my primary one. However, I still kind of
use KVCore, which is provided through EXP for one
of the reasons it has a natural IDX integration
at KVCore, which Follow Up Bus does not. But
then on the back end I have Zapier linking
them to. So if someone comes in through KVCore,
they get dumped over to Follow Up Boss automatically.
Nice.
And so then I also do a little bit
of constant contact for my email marketing. I have
a TC that they use Aframe for their transaction
management system, which then I have access to that
when I need it. And so those are kind
of my big ones. I also have again, I
have an app, a real estate app provided by
Homestack. So it's like the service first. My team
is named the Service first team. And so we
have an actual like you can go to the
Google Play Store or the Apple App Store and
download the Service First Team app, which then basically
the goal is to keep them in that environment
and not go off looking at those other websites.
Then click the wrong thing, some other agent contacts
them to kind of help them out. Kind of.
It's a, it's a full IDX solution. It's got
everything in there. They can search for everything, save
stuff. You can see what they're doing. It's pretty
cool. Yeah. Homestead.
Yeah, it is. I love that.
Brian, I've taken more of your time than I
was supposed to, so I'm going to wrap this
up with the same final question that I've asked
to every guest. What one piece of advice would
you give a new agent? Just getting started.
Find a mentor and a coach that will open
their playbook to you sometimes. And that's what my
coach did, is open her playbook and it literally
changed my life. And so find those successful people
who will. It cost you. Yes. And then you
got to go do the work that they tell
you to do. And so that would be my
number one piece of advice.
Awesome. Brian, if somebody wants to reach out to
you, what's the best way for them to get
in touch with you?
I mean, I'm on Facebook. I'm on Instagram. As
know, there's a lot of Brian Halls out there,
but I'm the one in, right? So yeah, that's
that's know, hit me up on Facebook messenger, know,
come by the business page service. First team. I
feel like I'm pretty easy to find on the
socials.
Well, I'll get those links from you and I'll
put them in the show notes so everybody listening
can just quickly click on those links down below.
Brian, this has been fantastic. Thank you for your
time today. Obviously, I'm going to be remiss if
I don't say this. Thank you so much for
your service. I think that specific department of the
armed forces is not highlighted very much, and I'm
glad we had a little opportunity to chat about
that today and let a few more people know
about how important that mean.
Honestly, even growing up in my church and I
grew up near DaaS Air Force Base, I didn't
know there was such things as military chaplains until
not too long before I decided to be one.
Wow.
So it's not something that you hear about a
lot.
Yeah. Well, thank you again for your time and
we will chat soon. I'm sure I'll see you
maybe in October of 2023, I'm just guessing.
Yeah, I'll sing by the booth again.
All right. Thanks, Brian. All right.
Take care, Bill.
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