Skip to content

Episode 244 – Jessica Swesey, Partner and Chief Copywriter, 1000watt

 

1000watt uses a personalized story to creatively market businesses in real estate. Jessica Swesey, a Partner and Chief Copywriter for 1000watt, tells powerful stories of real estate businesses Through these stories, she brings out the characteristics of the company that connects with their customers. In this episode, Jessica shares how she began her career, the value of copywriting, and the mistakes she often sees businesses making in their marketing. She suggests that the most important thing a new agent can do is to “keep showing up.

 

Introduction [00:01]

 

Copywriting – a necessary skill for marketers [01:25]

 

How Jessica came to San Francisco [03:55]

 

Switching from Engineering to English [05:57]

 

Jessica’s college experience [07:57]

 

How a sports-writer position led to her current career [10:13]

 

Experience working for Inman [12:53]

 

Jessica’s experience working for 1000watt [17:30]

 

The team at 1000watt works together to create a cohesive content [18:30]

 

What it’s like to work with teams—the future of the real estate industry [21:19]

 

The process of sharing stories of businesses—Sincerely Yours [24:09]

 

Serving over selling [26:46]

 

The mistakes Jessica sees businesses making while sharing their message [29:43]

 

What one piece of advice would you give to a new agent? [32:15]

 

Quotes:

 

“At the time I didn’t know anything about real estate. If I can learn how to score a baseball game, I think I can figure out what mortgages mean and all that stuff.” [15:02]

 

“A sale is an exchange of value. How can I give this person value?” [28:27]

 

“When you don’t say anything at all, you are creating the space for others to come in and say something about you or for you.” [31:18]

 

Resources:

 

Sincerely Yours by 1000watt

 

The Brad Inman Daily Dispatch: Serving over selling

 

Find Jessica on Twitter @jswesey or jessica@1000watt.net

 

 

 

Connect:

Find | THE REAL ESTATE SESSIONS

At Tresonline.com

Find | Bill Risser

At bill.risser@fnf.com

On Twitter

On Facebook

On Youtube

RATE & SUBSCRIBE 

At Ratethispodcast.com/REsessions

On Apple Podcasts

On Google Podcasts

On Stitcher 

Bill RIsser, Bill Risser

Bill has been producing The Real Estate Sessions Podcast since July 2015. Passionate about learning the backstories of Industry Leaders, Bill seeks out established professionals as well as up and coming stars in real estate.

Leave a Comment





Scroll To Top