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Episode 264 – Sam Staskal, eXp Realty

Episode Summary

In this episode of The Real Estate Sessions Podcast, I’m joined by Sam Staskal of eXp Realty in South Central Wisconsin. Though she is relatively new to the industry, Sam has had a unique experience that allowed her authentic self to be shared with the public through a comedic lens. By narrating her experience on Facebook Live, Sam went viral and opened up a conversation about being able to laugh at oneself. Join us today as we learn about Sam’s beginnings as a Realtor, her unique, funny mishap, and how she prevailed using comedy and professionalism.  

Top Takeaways:

  • Transitioning into Real Estate from a 9-5 desk job
  • Sam’s viral video
  • There is a place for authenticity in Real Estate, and there are many benefits to “keeping it real.” 
  • Sam’s advice for new agents

Episode Highlights:

[00:18] Intro

[01:24] Welcome Sam Staskal

[02:01] Growing up in Iowa

[05:16] Attending Viterbo University in Wisconsin and earning a degree in Graphic Design

[06:02] Sam’s first job out of college working for a phone book company 

[06:37] Transitioning to work for Land’s End catalog

[07:24] Sam’s path to her career in Real Estate begins

[09:20] Sam shares the driving force to make Real Estate her full-time job

[11:00] Describing the Real Estate market of Platteville and competing brokerages

[12:20] We discuss Sam’s viral video in which she describes how she abruptly fell with her dress over her head in front of her male client while showing him around the exterior of a house

[14:04] How she pulled it together to continue showing houses to her client that day

[17:05] How she broke through the awkwardness of the incident and continued working with her clients to find them a home

[18:51] After her video goes viral (with 15 million + views), Sam experienced an outpour of attention from fans of her comedic description of the event

[21:40] Don’t be afraid to turn on the camera and be your most real and authentic self!

[23:25] Sam shares her plans for a YouTube channel featuring interviews and funny stories about all the things that unexpectedly happen to Real Estate agents

[25:14] “You can cry and admit defeat, or you can embrace it and grow with it, and that’s what I’m choosing to do.”

[25:40] Sam’s advice to new agents starting in the business 

[26:00] Outro

Episode Notes:

“Sam Staskal is a Licensed Realtor in the State of Wisconsin. She was born and raised in Iowa but moved to greener pastures to attend college at Viterbo University in La Crosse. After graduating with her BS in Graphic Design in 2001, Sam decided to make Wisconsin her forever home. As if cheese curds weren’t enough for her to stay, she also enjoys all of the fishing spots, bike trails, and the distinct seasons Wisconsin has to offer.


 For almost 20 years, Sam worked as a graphic designer and decided to make the career change to Real Estate in May 2019. Her experience in advertising and understanding of social media makes her a great agent to market your property. Sam is detail-oriented, a great listener, quickly returns all communication, and strives to make every client’s real estate experience positive.


 Sam resides in Platteville with her foodie boyfriend, four children who think they are comedians, and a couple of rambunctious dogs. In her free time, she enjoys spending time with family, attending her kids’ sporting events, photography, hand-painting signs, and breaking out the power tools to complete DIY crafts.”









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Bill RIsser, Bill Risser

Bill has been producing The Real Estate Sessions Podcast since July 2015. Passionate about learning the backstories of Industry Leaders, Bill seeks out established professionals as well as up and coming stars in real estate.

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